It’s no secret. I’m a huge twitter fan. Absolutely love it because it gives me little glimpses into the lives of the people I follow. But like any other technology that hits the fan, I think there are growing pains. I think lots of people are on twitter simply because “everyone” is on twitter. So we start using it before even evaluating how or why we use it.
Here’s one of the issues I keep bumping into: what is the optimal number of people to follow on Twitter? I follow 90 people–family, friends, staff, and a few folks I really respect as leaders. But to be honest, I could barely keep up with 50 people. At what point do you hit the point of diminishing return?
Following everybody seems like following nobody. But following next to nobody seems rude. What is the happy medium? How many people do you follow? Who are they? And why?












