Had one of those long days/good days yesterday.

Really enjoyed the creative communication seminar. Four hours flew by! I talked about six keys to communication and then tried to get really practical with ten best practices. Really wanted to focus on things we’re doing that other churches can adopt and adapt to their unique ministry context.

Here are the six communication keys:

#1 The Law of Scope: less is more
#2 The Element of Surprise: violate expectations
#3 The Picture Principle: a picture is worth ten million words
#4 The Law of Metaphors: say old things in new days
#5 The Authenticity Test: you are the message
#6 The Law of Emotion: stronger emotion equals longer memory