My friend, Earl Creps, just posted a great thought on his writing journey. His book, Off-Road Disciplines, comes out in September.

Earl says something really profound on one of his blog posts: “Perhaps we can promote ourselves without being self-promoting. The daylight between the two might be called humility.”

I totally resonate with what Earl says because I really struggle with anything that hints at self-promotion. At the same time, if an author really believes in what they write, they want anybody and everybody to buy their book. So there is a tension. How do you promote your book in a way that doesn’t smack of self-promotion

Ultimately, I would like to think that In a Pit with a Lion on a Snowy Day will promote Jesus I think that is my job as an author. I’m not just introducing myself. I’m introducting Jesus.