Our executive leadership team is spending eight hours today with CHANGEffect. We are going through a complete rebranding process as a church. And we felt like it was important to bring someone in from the outside to help us get some perspective on ourselves.

By rebranding I don’t mean cosmetic surgery. I mean open-heart surgery. As our church grows older and larger, I think there is a tendency to get more and more complicated. We want to drill down and re-identify values, stories, and convictions that define who we are. This is really an exercise in self-reflection. The end result will be a complete rebranding, including logo. But it starts with figuring out our double-helix DNA.

Hoping to roll out the rebrand in early 09.