I’m reading Seth Godin’s book Purple Cow. It really resonates. If you’re seen one cow you’ve seen a thousand cows. But a purple cow–now that will get your attention. Godin says, “Either you’re remarkable or invisible.” I think most churches are invisible. Our goal is an undeniable presence. We want to make sure that everyone living within a two-mile radius of Union Station and Ballston Common Mall cannot deny our existence. That is fulfilling Jesus command in Luke 14:23, “Compel them to come in so that my house may be full.” That is our modus operandi. We want a full house because God wants a full house.

Godin says, “Stop advertising and start innovating.” 98% of how to do church is undefined in Scripture for one very good reason: it would kill creativity. The church ought to be the most creative place on the planet. That is one of our core convictions. Unfortunately, we fall in the trap Godin describes. He says, “Too often, big companies are scared companies, and they work to minimize any variation–including the good stuff that happens when people who care create something special.”