I’m going to continue to blog about Evotional Apparel even though our first generation won’t come out till the fall.

Evotional apparel will have three lines of clothing–an originality line, an authenticity line, and a destiny line. I’ll give a better explanation at a later date, but one concept behind evotional apparel is to allow people to design their own clothing so it is absolutely unique. Self-designed clothing will cost more, but it will be as unique as the person wearing it. It’s a way of celebrating originality.

Evo Apparel will coach customers on how to design clothing that is original. One of the coaching questions is this: what places or dates hold special significance in your life? I bought an Old Navy t-shirt a few years ago that said “The Twin Cities” because that’s where I was born. I bought a Gap shirt because it said “Established 1969.” And that’s the year I was established I love wearing stuff that has personal significance. So Evo Apparel will take it a step further.

I think the number 8 is a great example. Lora and I started dating on 8.8.88. It is one of a half dozen dates that hold incredible significance for me. By the way, I also love the fact that if you turn an eight over it’s the infinity sign. So I might design a shirt that symbolizes my “till death do us part” vow to my wife. Or I might use the number in some different ways–an infinity sign on the neck or sleeve. The key is this, it’s a reminder of something incredibly significant: how much I love my wife! Isn’t that why we wear wedding rings? Why not clothes?

By the way, some of the other dates are:

07.23.00–a near-death experience
1969–the year I was born.
1988–the year I graduated from High School
1992–the year I graduated from College

I’ll incorporate those dates in a variety of ways into the clothing I wear–especially 07, 23, and 00. That date is a reminder that every day is a gift from God. When you’ve had a near-death experience you don’t take life for granted.

By the way, one of the verses that inspired the Originality line is Acts 17:26: “He marked out their appointed times in history and the boundaries of their lands.” In other words, God detemined exactly when and exactly where we would be born. That ought to give us a sense of destiny chronologically and geographically. Our birthplace and birthdate are anything but accidental. When we were born and where we were born are God-ordained. The originality line is a celebration of the sovereignty of God. We ought to celebrate the times and places of significance in our lives.