I wear lots of different hats as lead pastor at NCC. One of them is a marketing hat. I have no formal training in marketing, but I’ve read a zillion books on the subject. And one of the core convictions that drives us at NCC is: the greatest message deserves the greatest marketing.

There is no question that word of mouth is the best form of marketing. 86% of NCCers came to NCC for the first time because of a personal invitation. So we produce lots of invite cards that turn attenders into inviters. But we try to supplement word of mouth with mass marketing. The goal is simple: we don’t want anybody in the metro DC area to be able to deny our existence! It’s all about getting on their reticular activating system!

So we’re gearing up for the fall and the launch of our fourth location. And our marketing campaign will play off of our movie theater motif. We have lots of ideas for a direct mail piece–MPAA, popcorn box, movie poster, etc. But I just thought I’d see if any theater churches would want to share some of their marketing pieces.

Why reinvent the wheel?

If you’ve got a mailer you’d like to share, post a link.