I hesitate posting this, but I saw a guy walking downtown Denver with a big yellow sign hoisted above his head that said, “Jesus Saves.” I saw people looking at him like, “Dude, get a clue.” It was a turn-off. Please don’t take this the wrong way, but can we have a conversation about this? Sometimes the way we communicate truth can do more harm than good. I’m sure this guy has good motives. But his “in your face” approach pushes people further away from the one who saves! Don’t get me wrong. In some ways, it’s a kick in the butt for the rest of us who aren’t sharing our faith. We could take a lesson in boldness. It takes guts to get out there like that. I admire that. But I found myself thinking, “There’s got to be a better way.”

Evotional.com has a booth at General Council and our sign says, “The greatest message deserves the greatest marketing.” I think a big yellow sign that says “Jesus Saves” is Exhibit A when it comes to how not to do it. It reminds me of those vans with signs and sayings plastered on them in DC. They might be right. But you think they’re crazy because of the way the truth is packaged.

If I’m off on this one, feel free to push back. I’m just blogging off the top of my head