I don’t think I have to tell anyone that I’m a big believer in blogging. It is part of the warp and woof of my life. I’ve always journaled as a spiritual discipline–keeping track of the things God is doing in my head and heart. So blogging was a natural next step.

I honestly blog for myself. But there is so much derivative value as a pastor and writer. My blog lets me interact with more and more people as NCC gets larger and larger. I feel like it keeps me accessible in some form or fashion. I know it’s not a substitute for one-on-one. But it’s a great supplement. It’s a form of digital discipleship!

Anywho.

One of the lessons I learned writing my first book is that publishers want writers who have a network of influence. They come in all different sizes and shapes. But I think publishers are beginning to realize that blogs are amazing networks of influence. I love my publisher. And I give them credit for the first printing. But I think the blogosphere is responsible for the second, third, and fourth printings.

Enough blogging about blogging.

Just wanted to recommend a book by David Meerman Scott titled The New Rules of Marketing & PR. Great read. It isn’t written for a “church audience” per se, but his insights apply across the board. And churches need to be redeeming technology and using it for God’s purposes! For what it’s worth, we’re one of the case studies in the last chapter. You can can check out his post on evotional.com and theaterchurch.com here. Great insight!