Here is the front and back of our Easter mailer. It’s pretty generic, but we wanted to go with a “less is more” approach because it’s Easter. I think the front pops enough so that people will flip it. That’s the goal. And the back is pretty straight-up. We are assuming that many people are simply looking for a place to do their religious duty on Easter. Our hope is that one visit will double as the first step in their spiritual journey.

By the way, our primary goal is to get people to www.theaterchurch.com. Our website doubles as the front door of our church.