I love following blog links.

Toby Bloomberg, the President of Bloomberg Marketing in Atlanta, posted a comment and I had to follow the link because the name of her blog was so intriguing: diva marketing blog. If you’re trying to wrap your mind around the how and why of blogging it’s got some great info.

Sometimes I feel like a blogging evangelist. I know it’s not for every church and every pastor. But it is such a great way to share what’s in your head and in your heart. I think it ought to be part of every church’s overall strategic plan.

FYI–we put together an “annual strategic plan” every year that is usually about 25 pages long. It covers everything from sermon stragegy to staffing strategy to marketing strategy to discipleship strategy. I think we’re going to add blogging strategy.

For example, we’ve been concerned about our church website (www.theaterchurch.com) being too static. To make it more dynamic, we’re going to go to a blog format for announcements. We got the idea from Terry Storch and Fellowship Church. Like everything else, I want it implemented yesterday It seems like we’re redesigning our website all the time!!!

Blog On.