There are 50,000 mailers sitting outside my office right now.

We have a core conviction at NCC: the greatest message deserves the greatest marketing. And that conviction plays out with a two-pronged strategy.

First and foremost, we want to turn attenders into inviters. We do that by reminding NCCers that church is a tag-team sport. We typically hand out invite cards before most of our new sermon series. We also send out an evite that they can forward to a friend.

The best marketing is always word of mouth or word of mouse. But we supplement that with mass marketing. We’ll send out mailers to everybody living within a certain radius of Union Station and Ballston Common Mall. We have a simple goal for direct mailings: we don’t want anybody in those areas to be able to deny our existence.

So we’re praying that God uses those 50,000 invitations that will be mailed the day after Labor Day. Believing for divine appointments!