We’re sending out 130,000 mailers this week. Here’s why: we don’t want anybody to be able to deny our existence. We know that 86% of the people that come to NCC do so because of a personal invitation. It’s all about friends inviting friends. But we also try to get on people’s reticular activating system via our mailers.

You never know who will get one and you never know when they’ll show up.